How to Make Digital Signs for Events, Stores, and Offices

There aren’t many things that can claim to work really well for events, stores, and offices… but digital signage is definitely among that small number. The key is to nail the design and placement of these signs to make sure they’re doing the most for you. But how can you do that?

Today, we’re unpacking how to make digital sign technology work for you. Whether you’re hosting an event, sprucing up your storefront, or putting the finishing touches on your office layout, you’re in the right spot. Tag along as we break down some of our hard-earned tips and tricks for maximising the impact of your signage.

What Counts as Digital Signage?

These days, there’s a lot out there that could potentially count as digital signage. This can be a confusing realm, so let’s simplify:

Digital signage is a wide-spanning category, covering a variety of screen-based displays that might be used to communicate with incoming customers or strengthen your branding.

Thanks to the digital nature of these signs, you can easily update them without stripping away the previous version (like you would have to for a physical sign). This lets you keep your messaging fresh and super relevant, or even tailor it depending on which audience will be seeing it at a particular time.

Some of the most common formats you’ll see digital signage take on include billboards, wayfinding kiosks, and small signage pedestals next to storefronts. The key is to make this format work for your specific needs, rather than taking a one-size-fits-all approach.

How to Make Digital Signs Work for You

Tips for Events

If you’re putting together an event or planning your booth for an event, then you know you’re about to have a big day. Events are fast-paced, dynamic, and constantly demanding the attention of the people on the floor. In an environment like this, clear digital signage makes all the difference. It helps attendees find their way around and helps the booths they’re interested in stand out from the crowd.

But of course, there’s a lot of competition out there on the floor. If you’re an event organiser setting up for the big day and wondering how to make digital signs into wayfinding ports, one of the most important things to consider is placement. Place the screens in high-traffic areas like entrances, registration desks, and breakout areas to make sure they’re easy to find.

If you’re setting up a booth, consider engaging incoming customers with interactive features like QR codes to send them to an on-site survey or encourage them to tag your company in a social media post.

Across the board, prioritise clarity over complexity. Keep your messages short and to the point. Your attendees are on the move, so any signage should be easy to digest in just a few seconds.

Tips for Stores

When it comes to how to make digital signs for stores, the golden ticket lies in your ideal customer’s behaviour. You want to reinforce your branding, letting your customer know that they are in the right place by telling the story of your store, what you offer, and why they should spend their valuable time with you.

Once you have a digital sign installed in your store’s entrance, you can easily update it to reflect seasonal promotions and real-time schedule changes to entice your customers into your store on a moment to moment basis.

Make this tool work for you by designing digital signs that highlight promotions, encourage customers to interact with your business online, or advertise products that are selling well right now.

Most importantly, it’s vital to nail your placement. It’s all about location, location, location! Position your digital sign near the entrance to your store as an enticing way to show off new merchandise and encourage interested customers to cross the threshold.

Tips for Offices

Finally, digital signage can also be a powerful internal communication tool for your office. You can use these screens to dynamically update your employees on internal happenings in the company or meeting room schedules, or even to reinforce the most recent company culture initiatives.

If your office is in a large building, you might want to use the digital technology for wayfinding to make it easier for employees and (most importantly) new clients to find your space.

With respect to how to make digital signs work for the office environment, take the time to emphasise branding. Make sure all signage designed to rotate through the display uses your brand’s colours, and decide on seasonal priorities for your brand’s story.

At the end of the day, digital signs are one of the most versatile investments you can make in your branding. This is essentially a new spot to dynamically update and display advertisements, interactive opportunities, and seasonal promotions that respond to the moment-to-moment needs of your core viewer base.

Whether you’re setting up for an event, upgrading your office’s wayfinding signage, or encouraging more customers to enter your store, this is an excellent way to go. For the installation, make sure to partner with a team of professional digital signage installers to reap the true benefits of this adaptable medium.

Consult with Auckland’s leading signwriters to create outstanding digital signage.

At Brave Design, we specialise in full-service sign design and manufacturing. We’re proud to service clients across New Zealand from our cutting-edge 7000-square foot manufacturing facility in the bustling hub of Henderson.

Wondering how to make digital sign technology work for your event, store, or office? Get in touch with us today to take the first step with a team of creative experts.