Essential Considerations for Safe and Effective Sign Installation

Choosing the right marketing approach has a significant impact on the success of your business. Of course, if you have a brick-and-mortar store, you know that your approach must include physical signage. But have you considered the importance of promoting your online business with physical signage?

The fact is that no matter where your customers are connecting with your brand, there is a place for safe and effective sign installation. Adding your logo, tagline or information about upcoming events, promotions, sales or seasonal offerings to great signage can be a highly efficient way to ensure that your brand remains top of mind when potential customers are out looking for your products or services. 

This applies to foot traffic, online traffic and traffic on the roads, so here we have put together a few essential considerations for safe and effective sign installation that you can apply to your thought process when it comes to getting your name and your message out there.

Who Should Be Installing My Signs?

Commercial signage comes with a huge range of considerations because your signs can be a myriad of different materials and sizes, they can be manufactured specifically for indoor or exterior installation, and they will have specific mounting and installation requirements that must be met. You must have a professional team on the job for your installation, so make sure the signage provider you choose has a network of installers across the country before you commit.

Some of the essential considerations for safe and effective sign installation are:

Selecting an Effective Location

Choosing the right spot for your sign installation is of paramount importance if you want the best chance to get your message across. For instance, if you are installing a large sign or billboard to promote your business that trades entirely online, then there will likely be more scope when it comes to your sign installation location. You might choose a busy stretch of road and place it near your competitor’s physical store to try and sway people towards your brand. You might choose a spot with high foot traffic in a neighbourhood that you have tracked as being a place where lots of your current customers live, or you could choose a spot where you don’t usually draw customers to extend your reach. 

Safety & Compliance

Sign installation on a larger scale or at height can be particularly dangerous. If you are looking at promoting your service offering at an event or trade show with banners or flags, or you want to roof mount an illuminated sign or install multiple wayfinding signs in exterior spaces, it pays to leave your sign installation to the experts. Your installation may require a scissor lift or cherry picking, abseil access or even safe use of a ladder while managing tools and other materials.

Your team must have the practical installation skills needed to ensure that your sign is level, placed correctly and doesn’t present a risk to passersby. You will also need to choose an installer who understands local regulations so that you don’t fail on council compliance.

Regulations in your area will include placement and installation directions for signs of all kinds, including sandwich boards, flat-mounted wall signs, verandah signs and free-standing signs of all shapes and sizes. If you choose an experienced team, they will have all the information to hand, and they can let you know if permits will be required for your sign installation.

Durable Installations

Aside from the risk of your sign falling, coming unstuck or succumbing to high winds or other hectic weather, you must consider the durability of the materials used both for the sign itself and the mounting materials used. You must choose the right company for design, manufacture and installation, preferably one that has a great track record and many years of proven experience. 

You need to know that your investment in signage is going to pay off with signs that are created with resilient materials that continue to look fresh, can be easily cleaned and that your mounts and adhesives are of the best quality to ensure you don’t become liable for somebody sustaining an injury when your sign installation fails.

Choose Brave Design for Safe & Effective Sign Installation

At Brave Designs, we have over three decades of experience with sign design and manufacture, and when it comes to safe and effective installation, no matter what size, configuration or location you are looking at, we can assure you that our network of installers is up to the task.

Get in touch now to discuss how we can help you promote your online and offline business with impressive signage that is durable, cost-effective and compliant.