How 3D Signage Can Enhance Brand Recognition

We all know it’s a competitive marketplace out there, and businesses across Aotearoa that want to succeed need to think creatively when it comes to capturing the attention of potential customers. Visibility is crucial when you are aiming to establish a strong brand identity, and one way you can stand out from the crowd is by using 3D signage. 

While you might be primarily concerned with aesthetics when you are thinking about the types of tactile marketing strategies you want to employ, 3D signs offer a unique advantage that can stretch beyond mere looks. If you choose the right provider, they can actually be a real boon for your brand recognition and may even significantly contribute to your share of the potential profits in your industry.

Here, we explore the applications, psychology and impact of 3D signage and connect you with some ideas that you may not have considered. To discover how you can make 3D signs work for you, read on.

What is Brand Recognition?

Brand recognition helps you stay top of mind when customers are searching for the products and services you have on offer. It can involve recognition of your logo, your messaging, taglines, catchphrases and the design of your brand presence and packaging, or it may be less tangible, like an emotional reaction or an idea that comes to mind when they see or hear your name.

Strong brand recognition has been shown to foster customer loyalty, trust, and preference, all of which are essential for long-term business success. Competition is fierce across most industries, so you should be looking for innovative ways to elevate your brand recognition. This is where 3D signage can be a great tool to ensure that you stay ahead of the game.

How 3D Signage Enhances Brand Recognition

There are some great benefits to utilising well-made 3D signs to promote your location, and you ensure yours is the name on everyone’s lips when your customers are out looking for your products.

3D Signs Drive Engagement

We all know that you only get one chance to make a first impression and that impression plays a vital role in securing your business sales. 3D Signage drives engagement with a visual impact that draws the eye with depth that outshines a traditional flat sign. You can use these bold signs to drive engagement with striking appeal for your shopfront, billboard, office lobby or interior. You can also utilise 3D signage for trade shows, events, seasonal sales or anywhere else you want to make a special splash. Whether it’s a bold, backlit logo or intricately designed lettering, 3D signs can captivate audiences and encourage them to engage further with your brand.

Versatility & Bespoke Design

Whether your business is cultivating a sleek, modern look or classic, timeless appeal, 3D signage can be tailored to help you escalate your customer recognition. 3D signage is highly customisable, and if you opt to use a leading design and manufacturing company for your signs, you should be able to select from a wide range of materials—including cast brass, aluminium, perspex (acrylic or lexan), and PVC—each available in various finishes. This versatility means that you can carry your brand ideals and attributes forward with colours, textures, and styles that pop! You can even opt to have your 3D signage backlit so that your brand is on display 24/7.

Clear Directions 

3D signage can also play a practical role in helping your customers not only find you but also navigate around your store, office or event space. By incorporating clear, three-dimensional wayfinding signs, you actually add clarity to the overall customer experience. This practical assistance can help to reinforce customer satisfaction, which is, of course,  key to building and maintaining brand loyalty.

Brand Psychology

Marketing psychology is a big deal. While you may not think about it much, we are all affected every day by the things we see, the experiences we have when we are looking for a product or service and the nuts and bolts of how a company presents itself. Did you know that psychological principles also support the effectiveness of 3D signage? 

People are more naturally drawn to objects that exhibit depth and dimension, and 3D signs tap into this, which can make them more memorable and engaging. Scientifically, the brain also processes three-dimensional information more effectively than flat images, which leads to better retention of the brand associated with that signage! It’s a no-brainer or a brainer, depending on how you want to look at it 😉

Choose Brave Design for 3D Signage

If you are ready to take the initiative to push your brand out in front, we can help. The team at Brave Designs has been in the business of making fantastic signs for businesses across the country since 1992.

We provide a one-stop-shop including design and manufacture and we have a nationwide application and installation network to take care of you every step of the way. We utilise cutting-edge technology and a wide range of materials. Get in touch now to chat about how 3D signage can help you connect with your customers.