Choosing Durable Outdoor Display Signs for Any Weather

When you need outdoor display signs for your commercial property or a special event you need to be certain that your signage is able to take on whatever the weather may throw at it. This is especially important if you are investing in billboards or larger signs that you want permanently fixed, as you won’t be able to bring them inside.

Outdoor signage is a highly effective way to capture drive-by and foot traffic; it can work hard for your business 24/7 for years after just one investment, and if you choose wisely, it will boost your brand visibility in positive ways long after the money is spent.

If you are ready to learn some more about the features you should be looking for when you order billboards, flags and signs for the exterior of your business, read on. Here, we will highlight the elements that go into making an outdoor sign that will go the distance as an effective advertising tool for your business.

Stand Out with Outdoor Display Signs

These days, your brick-and-mortar store is not just competing with other businesses on the street; you are also up against online stores that don’t have your overheads. Now, more than ever, visibility is absolutely key to success, and you need to come at your market strategy from more than one direction. Outdoor display signs have stood the test of time as a marketing tool, and they can function as an overall branding and call-to-action opportunity for your store, highlight special events and promotions, or create anticipation.

Prioritising Durability

When you want to get noticed, you need to make sure that you are catching your customer’s eye for all the right reasons. Whether you are looking to add a sandwich board to the pavement outside your shop or a billboard at the end of your street, you must prioritise durability when you are choosing your materials. While it may be tempting to skimp, an investment in quality here can save you money in the long term and offset the possibility of presenting a tatty, peeling, shoddy-looking outdoor display sign that makes your business look bad.

Durable Materials

There are some great, robust material options for outdoor signs that will be able to withstand the sometimes hectic weather we have here in New Zealand. You should choose a supplier that offers full-service sign manufacturing services and cutting-edge materials and technology. They should also have extensive experience with project management and an application and installation network that serves your area so that when your sign goes up, you can be sure it has been properly installed, and if you have any issues, they will be addressed quickly. Below are a few of the materials you can request for an outdoor sign if you want to focus on longevity and protect your brand with hard-wearing options that won’t get easily damaged.

Vinyl

An excellent choice for outdoor display signs, vinyl stands up well to wind, rain and UV. Colours stay vibrant, and vinyl is very unlikely to rip or tear, even after years outside. Easy to clean and able to be rolled down for storage, vinyl is a premium choice.

Acrylic 

Acrylic, also called plexiglass, is a tough, long-wearing material that is able to be finished in a range of styles, including, clear, frosted, opaque, and reflective. Able to be printed in a wide range of sizes with unlimited colour choices, this hard-wearing surface is perfect for the outdoors.

LEDs

For outdoor illuminated signage, you can’t go past LEDs. Weather resistant, easily repaired able to be created with stunning graphics, tag lines or messages about seasonal sales or other promotions. These can also be set with daylight switches that turn your signs on and off automatically, so you don’t need to think about it.

Expand Your Reach with Exterior Signage

If you want eye-catching signs that are resilient in all kinds of weather, there are lots of different formats to choose from. You can utilise window spaces on your sore frontage with basic and bright watercolour signs, you can opt for wayfinding signage on hard surfaces in your neighbourhood, or you can pull out all the stops with huge building banners. Creating impact and presence is easy with plinths, and you can use pole signs that direct customers to your location.

There are so many great ways to highlight your products and services, and if you make the right choice when it comes to your supplier, you will be guaranteed value for money in terms of the longevity of your outdoor display signs

Get Durable Outdoor Display Signs From Brave Design

If you want the best, you go to the experts. Brave Design has been in the sign business for over two decades. Working out of a dedicated facility in Auckland, we design and manufacture all our signs in-house and safely ship across the country to any location. 

Our work is all about meeting your vision, and we use cutting-edge materials and technology to bring your ideas to life. If you want striking signs that are weather-resistant and will stand the test of time, we can help.

Get in touch with our skilled team today. Let’s get you noticed.