The Role of Indoor Signs & Displays in Hospitality

If you have a hospitality business, you may be dealing with large influxes of people at certain times of the day. You could have multiple sections within your overall space, and you may have a merchandise section in addition to your food service area. If your business is accommodation-focused, you may have large groups arriving with multiple needs that need to be met quickly.

There are lots of advantages to including indoor signs and displays at your hospitality premises, some of which you may not have considered.

Here, we are going to run through some of the benefits you might access if you add some professional indoor signage, including assisting people with wayfinding and giving your staff a hand with channelling people where they need to be without the need for constant hypervigilance.

Read on to discover some advantages that could save you time, make you money and add to the safe and pleasant flow of people through your premises at your busiest times.

Set the Tone with Indoor Signs

Utilising indoor display signs in your hospitality business is more than just an efficiency. Done right, your signs are a branding opportunity that should not be missed. Think about creating dedicated logos and messaging that will fit onto smaller standing signs, explore the idea of adding your tagline to a feature wall, incorporate 3D or mirror signs to maximise impact, or share key brand messaging or on-brand artwork on tables, counter fronts or display cases. Setting the tone for your brand in the lobby and adding continuity with polished signage throughout your premises will ensure cohesive messaging that leaves a good, clear impression.

Easy Navigation for Customers

Entering a busy hospitality premises can be noisy and somewhat overwhelming, and if there is no one to greet you at the door, it can feel intimidating and confusing. If your concierge or maître d’ needs to be moving around and can’t always be at the entryway to your business, or if you don’t have a greeter on staff during quieter times, then wayfinding signs will be an essential tool to ensure your customers feel taken care of. Choose plinth signs to ask people to wait, display signs to provide a menu or instructions at the door, or use a standing sign that can be shifted to provide a barrier that instructs people to wait to be seen or seated. Most people don’t mind waiting if they have clear instructions, and adding your brand story on a wall in your entranceway can be a good way to welcome people in to wait without an instant physical presence. 

Promotional Opportunities

If you have a seasonal special, a discount for customers who use your loyalty card, or your chef needs to shift a particular product quickly, use indoor signs on your tables that are transparent and can easily have printed information added and removed. This is a great way to relieve pressure from your wait staff, and it can also help customers decide what they want quickly. While you likely have a dedicated menu that you will hand out to customers, adding sections of your menu, like drinks or monthly specials, to upright removable signs on your tables or on display signs throughout your premises can help streamline order flow and move stock that is about to age out past use by dates.

Funnelling Check-Ins with Interactive Signs

If you run an accommodation-focused business, you may have multiple tours arrive at once, you could have guests arriving that don’t speak the local language, and you may need to quickly move staff from one place to another to deal with escalating enquiries. Interactive directory signs can be very useful in this type of scenario; there may be an opportunity to allow self-check-in for your guests, you could use digital signs to present instructions in several languages, and you can reduce stress for staff and customers by instructing arrivals to move to designated areas according to their needs. 

Interactive display signs can be edited to include current wait times, and you can also add information about scenic opportunities in the area to keep people engaged or to upsell them on tours or events that you are affiliated with.

Talk to the Team at Brave Design

At Brave Design, we have been in the business of indoor signs and display signs for over two decades. That means we have come up against pretty much any request or issue you can think of. We keep abreast of developments in technique and materials, and we have a network of tradespeople across the country, so your sign will always be professionally installed.

Choose from a huge range of options and talk to our friendly team about fully customised designs that work hard for your brand.