Benefits of Using Digital Signs for Your Business

If you’ve been using traditional advertising and promotion methods such as posters or printed displays, you can take your marketing to the next level with effective digital signs to help your business stand out and grow. 

At Brave Design, we have decades of experience and use the latest equipment and technology, specialising in digital signs and printing. We are passionate about helping Kiwi businesses with creative marketing and advertising solutions so that they can reap long-term benefits. Read on to discover the benefits of using digital signs, which can enhance your market presence and boost revenue.  

In With The New 

At Brave Design, we are 3M Approved Applicators, which ensures we meet industry standards for installation and quality requirements. We encourage businesses to be extraordinary, elevating their visibility with powerful digital signage options. 

As technology improves and businesses find new ways to communicate with their customers, evolving alongside these changes is important to ensure you don’t fall behind. While traditional advertising and marketing methods such as printed posters, billboards, and banners are effective in many situations, your business can access even more benefits by utilising digital signs.

Different Types of Digital Signs 

Not sure where to start or what type of digital signage you need? Our team can help you find the right solution for your business. There are various types of digital signs on the market, and they can be incredibly versatile tools for effective marketing. Below are some examples of different kinds of digital signs: 

LED Billboards 

This is a popular option when you require a large, high-resolution digital display. Billboards are often placed in busy areas such as city centres or alongside motorways to reach a large audience so businesses can effectively communicate with many customers. This is a great option if you are launching a new product, have a sale, or need to tell customers about an exciting new campaign. 

Digital Menu Boards 

If you own a hospitality business, a digital menu board can be a highly effective marketing tool for displaying your food offerings or highlighting promotions. These can also be updated easily if you need to alter your menu quickly or your chef creates a great new special. Keep customers engaged and create an inviting atmosphere with a digital menu board. 

Interactive Digital Kiosk 

Try out a fun and interactive digital kiosk for a unique approach. These can be placed in locations such as malls, airports, or other busy urban areas to communicate with new customers. If you have a new product or service or are offering a new promotion on your website, an interactive kiosk is a great way to engage with your customers and drive new traffic to your business. 

Digital Posters  

Swap out your traditional printed poster with a vibrant and high-impact digital poster. These can be displayed inside your store, window, or storefront to highlight products or specials. You can use your logo and brand colours to grow customer awareness and brand recognition. 

Pop-Up Digital Displays 

Similar to a kiosk, pop-up digital displays are a great way to communicate with your customers if you need a temporary installation or portable signage that you can move around various locations. This is a great option if you need a short-term marketing solution to promote a new product, service, or campaign. 

The benefits of using digital signs to elevate your business 

Enhanced visibility for your brand. 

Digial signs are useful for grabbing the attention of potential new customers. Using vibrant colours and animations can enhance your brand’s visibility more effectively than traditional advertising displays. You want to get your brand out there in the best way possible, and Brave Design can help you achieve that. Whatever your vision is, we’ll work with you to bring it to life. 

Improved customer experience and engagement.

Go the extra mile and improve your customer engagement and experience with interactive and visually appealing digital signs. For example, using interactive features such as touch screens or QR codes will entice customers to engage with your brand. Providing more immersive experiences with digital signs can make it easier and more appealing for your customers to follow through with purchases or enquiries, which fosters brand loyalty and can translate to increased revenue. 

Save money and reduce waste.

If you are currently spending a lot on advertising and marketing printing costs, the great news is that digital signs don’t require the ongoing investment of keeping up with printing, display and distribution costs. You can also show that your business cares for the environment by reducing waste; digital signs offer an environmentally friendly alternative. 

Our Process for Designing and Installing Digital Signs 

1. Consultation. Meet with our team during an initial consultation to discuss your vision, goals, and requirements. Our team will recommend the best digital signage for your business, including digital billboards, displays, kiosks, and more.

2. Quote. Once we understand your request, we’ll provide a no-obligation quote and estimate. Our team will gladly assist you if you want to change anything during this stage or are unsure about anything. 

3. Creative Design and Production. When you are happy with the quote, our team will begin designing and producing your digital signs to your specifications. We can also assist with any creative input and direction you require, which is part of our services. 

4. Installation. Once your digital signs are completed, our team will install them at your desired location. With exceptional project management, you will be kept informed and updated throughout the entire project and notified once the installation is complete. 

Choose experienced signwriters to help transform your business.

As an Auckland-based company, we have over thirty years of experience working closely with various Kiwi businesses. We can tackle digital and screen-printed signage requests of all sizes and we use advanced technology to ensure you get a market-leading outcome. We’ll also manage your ongoing signage requirements to ensure your signs create a lasting impact. 

If you are ready to transform your business marketing and potentially boost your revenue, talk to our friendly team today and book your consultation to receive a personalised quote.