Top 5 Reasons to Invest in Illuminated Signs for Your Storefront

Effective signage is crucial for any business. It dictates how customers perceive your brand and how easily they can find your store, especially if you are tucked away in a hidden corner or on a busy street. 

While most signs are relatively easy to spot during the day, it becomes trickier at night. If you own a retail business that stays open after hours and need a powerful way to enhance your brand visibility, illuminated signs will be your best solution.  

When it comes to working with professional signwriters in Auckland who can help you achieve this, we’ve got you covered. Read on to discover the top five reasons to invest in illuminated signs as a strategic advantage for your storefront. 

Stand Out From The Crowd

It’s true what they say: first impressions count and this is particularly relevant when it comes to your business’ branding. With thirty years of experience, the Brave Design team knows what it takes to get your brand out there in a positive way. 

Competition is fierce and you want to stand out from the crowd. One way to do this is by using illuminated signs. Consider your branding; what does your logo look like, and what unique colours or other design elements can you incorporate to help create a memorable and distinctive impact?

Our team can help you craft an effective illuminated sign design and we offer a range of options that we can customise for your business, including single—or double-sided lightboxes. We design and manufacture all types of illuminated signs, so we can help across a broad range of requirements to help you identify the best option for your business. 

Enhance Your Brand Visibility  

Poorly designed signs won’t do your business any favours, especially if you are in an area with minimal light or your shop is open for extended hours. 

It’s vital to provide your customers with a positive and convenient experience when they are visiting your store. Highly visible illuminated signage will help customers who are searching for you to locate you and can also grab the attention of potential new customers driving or walking by, increasing your foot traffic sales. Designed creatively and placed strategically, illuminated signage can make a substantial difference to your business. 

At Brave Design, we are your one-stop shop and have our own full-service manufacturing facility. Our signwriters can work with you to recommend the best sign for your business, and we have a wide range of options available, including neon signs, LED signs, blacklist signs, front-lit signs and more. We can install your signage and manage your ongoing requirements to ensure you get the most out of your installation. 

Create a Professional Storefront 

The way customers perceive your business can significantly impact their likelihood of making a single impulse purchase, returning to your store repeatedly or recommending your brand to others. A professional image can foster trust and loyalty for your brand, and that can impact your bottom line.

A well-designed illuminated sign will help create a polished look for your storefront. It will grab customers’ attention and leave them with a positive impression. Customers attracted to your business are more likely to become repeat customers, and creating a polished and inviting storefront look with effective signage can help you achieve this. 

Advertising That Works While You Sleep 

You are likely already focusing on your promotional and advertising efforts, but investing in a high-quality, impactful, illuminated sign can pay dividends. An illuminated sign will be noticeable from a distance, and this form of advertising works for you around the clock with minimal costs after your initial investment.

Invest in Your Business

Investing in your business with premium, professional, illuminated signage demonstrates that you are in it for the long haul and that you care about the impression you make. Your commitment to care should be obvious every time your potential clients or customers brush up against your brand, and illuminated signage is a great step towards securing trust.

Our team will work with you throughout the entire process from concept to completion and we start by listening so we understand your vision and goals. As a jumping off point, our experienced designers can provide you with examples of illuminated signs that will work best for your business, then we can work with you to identify the design that aligns best with your aims. 

You should consider the long-term benefits for your business when you are considering the investment you are willing to make, it may help to think of it in terms of free advertising once the sign is installed. 

Transform your storefront with impactful illuminated signs  

If you’re ready to make your business stand out in the best way possible, we’re here to help. Whether you have a design in mind or aren’t sure what sign will best suit your business and branding, talk to our team today to get started. 

Contact us to book your consultation with our talented signwriters, and let us help transform your storefront with cutting-edge illuminated signage that will stand out from the crowd.