The Impact of Effective External Signage

If you’ve just started a new business, or you have owned your own business for a few years and want to improve your outdoor signs, then this is the right place to start.  

Having well-designed external signs is essential for the success of your business, as this is usually the first point of contact for your customers. Displaying effective signage outside your store not only communicates your brand’s name and logo, but it is an equally important marketing strategy that every business owner should consider implementing. 

Read on to discover the benefits of external signs for your business, and how the Brave Design team can help you from concept to completion. 

Different Types of External Signs 

If you’re not sure where to start, we can help! There are various types of external signage that you can use for your business, each offering different benefits. Our team can help you find the right signage for your business, and use your existing branding to create impactful designs that go the extra mile. Below are a few examples of different types of external signs: 

Banners 

Display a banner on the side of a big building that is exposed to a lot of foot traffic. This signage is perfect to use when you have a sale or event that you want to promote. 

Window Signage 

Grab the attention of customers walking past your shop with well-designed window signage. Advertise new products in your store, or services you want people to know about. 

Wayfinding Signage 

If your business is located in a tricky spot and customers sometimes struggle to find you, wayfinding signage is perfect for guiding them to your shop, or it can also be used to direct them to parking. 

Plinths or Pole Signage 

Create a lasting impact and help customers notice your brand with large plinths or pole signage. These signs are taller and more effective when placed on sidewalks or near busy areas like shopping centres to attract customers. 

The benefits of using well-designed external signs 

Make your brand stand out. 

Having professionally designed outdoor signs is equally important for your business because it’s an effective way to advertise your brand. Without it, you might as well be invisible to your target audience. Brave Design can assist you from start to finish, and create impactful signage to help your business stand out from the competition. 

Maintain a professional image. 

Well-designed outdoor signage is important to help maintain a positive and professional image for your business. Make use of your brand logo, colours, images and incorporate these features into innovative outdoor signs that not only attracts customers, but also creates a strong brand identity. 

Communicate information effectively. 

Outdoor signage is a great way to gain a lot of attention for your business, especially when you have big sales on. Promote any key messages more effectively and communicate helpful information such as store hours with your customers. 

Enhanced customer experience. 

Use outdoor signage to provide a seamless experience for your customers. Whether they are driving by or trying to find your business, using tall and impactful signage will help create a positive experience and increase the likelihood of them returning to your store. This improves brand loyalty and leads to increased sales. 

Our Process for Designing and Installing External Signage 

At Brave Design, we use the latest technology and equipment to create effective external signs for many New Zealand businesses. We’re passionate about helping your business stand out with impactful marketing and advertising solutions. Consider the size, shape and type of external signage you want, and our team can paint, bend, weld and apply your brand signage to it, and install it for you. 

1. Consultation. Come meet with our team to discuss your vision and signage requirements. We can recommend the best outdoor signage for your business, including building banners, plinths and pole signs and more. 

2. Quote. Once we understand your overall vision, we will provide you with a no-obligation quote and cost estimate. We welcome feedback and will assist you if you want to change anything during this stage. Our team will also answer any questions you may have along the way. 

3. Creative Design and Production. When you are happy to proceed, our team can begin designing and producing your outdoor signage to your requirements. We are also able to assist with any creative input and advice, which is part of our services. 

4. Installation. Once your outdoor signage is completed, our team will install it at your chosen location. With meticulous attention to detail and proactive project management, you will be kept informed and notified of progress throughout the entire project. We will also notify you once the installation is complete. 

Transform your business with the help of experienced signwriters. 

With over 30 years of extensive experience in all aspects of external signs, we work closely with various Kiwi businesses in and around Auckland. No matter what size your signage project is, we can manufacture all signs in house for exceptional quality control. We can also manage ongoing signage requirements for your business to ensure your branding creates a lasting impact. 

If you are ready to elevate your business with well-designed outdoor signage, get in touch with our friendly team today and book a consultation to start the process.